Most of all, I really like the jewelry they've got. This is their concept:
Each week, we select one designer whose work we love to feature on the site. We share a series of stories about that designer—inspirations, personal life, taste, training, you name it—along with a limited-edition piece designed exclusively for Of a Kind.
Editions range in size from five to 50 pieces, and each piece comes with a certificate of authenticity that’s signed and numbered by the designer. You can display it proudly wherever you wish.
But don't forget the photography, so beautiful in colour and composition, by Jamie Beck